4.24.2005

branding

What is it with the stickers on fruit? Apples, oranges, bananas—wait til you try to get those suckers off grapes or cherries. You either wreck the fruit or wind up with little labels stuck to your fingers.
Let's think about this: edible dyes? scorched logos? light-sensitive treatments? seeds with scanners? Or how about a checkout person who knows a Fuji from a Gala?
A Camel's brand burns right off, simple but elegant. I think I'll have one now.
Reason for smoking today: research and development

By the way, don't miss out on what the good doctor has to say about smoking and stress.

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